The Toronto Star

The Toronto Star is Canada’s largest daily newspaper, with the largest readership in the country.

Ripple worked in partnership with The Star, a statistics / big data team and the development team at Normative to create the “What Kind Of Torontonian Are You?” interactive article during the 2014 Toronto mayoral election. Ripple contributed to the creative strategy and the copywriting for the article. We’d like to think we had a personal hand in ousting Rob Ford as a result of our work on this piece, but that might just be wishful thinking.

“WHAT KIND OF TORONTONIAN ARE YOU?” SURVEY