Melanoma Network of Canada

The Melanoma Network of Canada (MNC) was founded in 2009 by Annette Cyr — a patient and three-time survivor of melanoma — to respond to the need for patients in Canada to have a nationally-based organization to coordinate education and prevention efforts. MNC provides a strong voice for advocacy while assisting in efforts to target funding for melanoma research.

Ripple Creative Strategy, in collaboration with several other organizations, was tasked with acting as the marketing and communications lead in the development of a new sub-brand (Screen Me) as well as an integrated communications strategy directed at building sun safety awareness for 11-17 year-olds during a 10-week pilot program across Ontario.

The campaign included the development of the visual identity and key messaging for Screen Me, a kid-centric parallax website (screenme.ca), social media, contesting, experiential elements at participating summer camps (an educational program, swag, digital recognition of participants, etc.), content-driven efforts (including blogging and the production of two short, amusing videos) and public relations efforts, among others.

The pilot program was a resounding success. In 2015, MNC intends to build on the momentum with the longer-term goal of launching Canada-wide.

“We had the pleasure of working with Ripple Creative Strategy throughout 2013 and 2014 on a project of significant scale and importance to the Melanoma Network of Canada. Their passion and creativity for their work quickly shone through and they provided us with an amazing marketing, communications and multi-media platform to support the launch of our youth sun awareness program.  We were impressed by their innovative approach that provided us with the tools we needed!”

— Annette Cyr, Chair and Founder, Melanoma Network of Canada

SCREEN ME WEBSITE

BLOG

SOCIAL MEDIA